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More fonts by Martin Aleith
Design collective Pfadfinderei (in E… read more
Design collective Pfadfinderei (in English, “pathfinders” or “home of the scouts”) formed in 1998 and creates visual marketing tools as well handles the realization of events. We offer a full range of design services answering to functional design demands and provide advanced multimedia art. Pfadfinderei is now structured into three main divisions: Corporate Design, Production and Installation.
How would you characterize your design style?
I think I’m a natural drawer from birth. And since I spend a lot of time drawing, I think I just have a good sense and know how things should. It’s probably this ability that gives my graphic design the expression that it has.
Place of work
Berlin, on the Spree River
Can you give us a short description about your font?
Haudegen is refreshingly clear font due to its simplified proportions and grid with no frills. In addition to the full alphabet, additional characters are available with special designs that have the capacity to enhance their value as pictograms.
Why did you design this font and what was your inspiration?
I got the idea for Haudegen from the label of Jupiler, a real Belgian beer icon. The original design is characterized by a solid profile but I thought it desperately needed a redesign and so I just decided to redesign it myself. And so it wasn’t a real commissioned job.
What is the ideal usage of your font?
Haudegen is multifunctional and great for headlines and logos.
Where does the name come from
Haudegen doesn’t really have a meaning. It’s a witty and funny sounding Germany word that I made up.
Do you think that too many fonts exist
No. I’ll continue working on making more.
Your future plans?
I’m only 29!