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More fonts by Martin Aleith
Design collective Pfadfinderei (in English, “pathfinders” o… read more
Design collective Pfadfinderei (in English, “pathfinders” or “home of the scouts”) formed in 1998 and creates visual marketing tools as well handles the realization of events. We offer a full range of design services answering to functional design demands and provide advanced multimedia art. Pfadfinderei is now structured into three main divisions: Corporate Design, Production and Installation.
What is your direction in graphic design? How would you characterize your style?
I think I’m a natural drawer from birth. And since I spend a lot of time drawing, I think I just have a good sense and know how things should. It’s probably this ability that gives my graphic design the expression that it has.
Where’s your office?
Berlin, on the Spree River
Can you give us a short description about your font?
Braten is the German word “to roast” and a form of culinary art. Hands down the best way to prepare food, takes delicate timing and accurate temperature. All the signs melt into homogenous characters and compress the visual shape.
What is the ideal usage of your font?
Braten is suitable for font brands, large texts and patterns of new identities. There’s no unnecessary spaces in between and has a consistent height, so you can select freely between big and small forms.
When you are frying something, compounds of protein, fats and sugars emerge on the surface of the roast. These compounds are responsible for the taste.
Why did you design this font and what was your inspiration?
My friends, the Modeselektor (fashion selector) needed a font. They wanted something readable, heavy metal and with fat beats, all at the same time.
Where does the name come from?
Braten and Boxen have these names, because my friends insisted on it. Real pig heads! To use verbs for proper names is still not very common but I guess this gives you some space to experiment. For example “Bluster“ would be a good one.
Do you think that too many fonts exist?
No. I’ll continue working on making more.
Your future plans?
I’m only 29!